27 February
10 Best Intimates Brands for Women
You probably need an underwear restock. Restocking your intimates drawer is one of those tasks that you always put off, even though you know you shouldn’t. And when you finally do restock your drawers, it’ll make you feel so put together. New intimates, new you.
From your old favorites to uncomfy lace getups, bad undies are a huge problem. But these days, we don’t have to suffer for beauty. Gone are the days of vying for Victoria’s Secret at all costs. In fact, there’s no longer a frontrunner in the intimates industry. Once you stop shopping at Aerie in high school, where should you shop for intimates?
What a relief that VS and their male fantasies no longer dictate what women wear. But it’s nice to have a clear destination to look for the so-called best products. Of course, Calvin Klein does numbers thanks to their ads (Jeremy Allen White, you will always be famous). But besides the classic pair, you really don’t have many options.
Your underwear drawer is the most intimate part of your closet. So it makes sense that it reflects your truest self. Therefore, choosing the best intimates for women hinges on personal preferences like body type, comfort preferences (like bra vs bralette), and occasion. You also have to have a range of unglamorous intimates like shapewear and period underwear mixed in with your Calvins.
And these days, other considerations like sustainability, material, and even style matter as much as comfort and fit. Undies are taking center stage on the runway. So don’t sleep in them.
That’s what makes cotton bras and underwear so fantastic. To ensure fit, you should take this time to get measured for a bra. Many women are walking around in the wrong-size bra without even knowing it.
All of this to say: as you consider your intimates restock, don’t settle for subpar undies. As you get older, you learn not to cheap out on your intimates. Like bedding or shoes, you spend most of your life in your underwear. Quality matters. Here are some of our recs to find the best intimates for women:
All products featured are independently selected by our editors. Things you buy through our links may earn us a commission.
Cou Cou Intimates
The new cool girl of intimates is a playful and vibrant brand that injects a sense of fun into intimate apparel. From bold patterns to unique designs, Cou Cou lingerie and loungewear are characterized by their youthful spirit. Their classic pointelle designs are always sold out on SSENSE.
Stripe and Stare
Stripe and Stare adds a touch of whimsy to intimate apparel with its playful patterns and bold stripes. Specializing in sustainable and stylish underwear, loungewear, and sleepwear, this brand combines fashion-forward design with a focus on soft, breathable fabrics. They recently collaborated with It-Girl Camille Cherrire, so they have the fashion stamp of approval.
Siren Basics
Known for their signature mesh undies in flirty colors with frilly edges, no wonder this brand is viral on social media. They want to make underwear that feels luxurious without being egregiously expensive. I can vibe with that. The robes are equally compelling.
Femmze
Femmze is changing the way we view menstrual underwear. They offer everything from bodysuits and bras to shorts and undies, specializing in absorbant period-proof intimates. They’re sustainable, supportive, and a savior for your sheets.
Pact
Pact is a brand committed to sustainability and ethical practices in the world of intimates. From organic cotton bras and underwear to eco-friendly loungewear, Pact emphasizes a harmonious relationship between comfort, style, and environmental responsibility. Each piece is crafted with the planet in mind, making Pact a go-to choice for those seeking conscious and comfortable intimate wear.
Intimately by Free People
These intimates capture the cool-girl and bohemian essence of the Free People lifestyle — which is Taylor Swift, Renee Rapp, and Kaia Gerber-approved. With a focus on unconventional designs, intricate lacey bralettes, and unique silhouettes, Intimately offers a range of lingerie and loungewear that transcends the traditional. They marry the unconventional with the beautiful. And everything is so cozy you won’t ever want to take them off. My vote is the cotton boyshorts.
Oddo Body
A combination of sustainability and sensuality. This eco-conscious label specializes in organic cotton underwear that not only prioritizes comfort but also embraces a minimalist aesthetic. Oddo Body is known for its clean lines, subtle details, and commitment to creating intimate wear for women that aligns with both personal and environmental values.
Cosabella
A classic of Italian luxury and craftsmanship. Renowned for its lacework and exquisite fabrics, Cosabella creates timeless pieces that embody sensuality and elegance. From bras to sleepwear, the brand’s commitment to quality and craftsmanship ensures a luxurious experience for those seeking refined intimates. From intimates to tights, shapewear, and thermal base layers, there’s nothing you can’t buy.
Organic Basics
A pioneer of sustainable and organic intimates for the conscientious consumer. This brand goes beyond comfort and style, placing a strong emphasis on ethical and eco-friendly practices. From organic cotton bras to eco-friendly underwear, Organic Basics is a choice for those who prioritize transparency, comfort, and a positive environmental impact.
TomboyX
TomboyX challenges traditional notions of femininity with its gender-inclusive and body-positive intimate wear. This brand offers a diverse range of underwear, bras, and loungewear designed for comfort and self-expression, including an entire plus-size intimate wear line for women. TomboyX celebrates individuality, aiming to redefine beauty standards and empower individuals to embrace their unique identities through their choice of intimate apparel. Their compression tops and adjustable compression bras and queer sports bras offer a safe, comfortable alternative to a chest binder. (PLEASE never use ace bandages.)
