Is PHLUR The Future Of Scent?
Smell is the strongest of the five human senses. Bonfire. Lemon. Lavender. What happens when you read these words? Each word cues emotional memory like nothing else. What if you could curate your own collection of scents that align with your personality, make people feel good, or even help you express yourself?
Our lifestyle editors recently discovered PHLUR’s fine fragrances. Mindfully formulated, and meticulously crafted by world-class perfumers, their fragrances are inspired by memories, moments, experiences, and feelings — what is intimately personal and universally shared.
As a true “category disruptor” PHLUR has a new take on the popular notion that everyone must wear a signature scent. Instead, PHLUR advocates for a fragrance wardrobe that enhances — but never defines — who you are or who you want to be.
Here are all your questions answered:
Who Creates PHLUR’s Sophisticated Scents?
PHLUR partners with the same top-tier fragrance houses as world-class brands. But PHLUR’s nuanced scents capture the essence of fine perfumery without the outrageous price tag. While comparable fine fragrances cost $200-300, PHLUR places luxury within reach — offering meticulously crafted perfumes at only $99 and body mists at $38. So, those looking to build a curated collection of evocative scents can get started today.
Is There A Difference Between Body Mist & Perfume?
People often think that perfumes and body mists are interchangeable — they’re not.
- Perfumes have a higher concentration of fragrance oils, so they’re more potent and longer-lasting. A few strategic spritzes to pulse points — wrists, neck, and behind the ears — can linger for hours or even all day.
- Body Mists have a lower concentration of fragrance oils. These subtle scents last a few hours and are meant for generous, every-day spritzing — feel free to spray liberally over clothes and skin.
PHLUR’s real magic happens when you experiment with layering: use body mist as your foundation, then add a complementary perfume to create your own scent that moves with you through the day — or evening.
Our 4 Must-Have PHLUR Scents:
PHLUR’s collection includes evocative scents that cater to a wide range of emotions and experiences:
- Missing Person: Inspired by the feeling of longing when you miss someone, Missing Person embodies the sheer, warm, skin musk scent of a lover’s skin.
- Father Figure: A commanding, yet gentle, olfactory tribute to balancing strength and tenderness. It’s lush, verdant, and sensual, Father Figure is a vivid green fragrance that opens with fig and dewy cassis buds. It’s the perfect gender-neutral experience. Share with your partner. With PHLUR, there are no boundaries.
- Vanilla Skin: For those craving a sweet-sexy-cozy vibe mixed with sensual allure. This intoxicating fragrance evokes a kaleidoscope of creamy vanilla, spice, and intrigue. It’s no surprise that Vanilla Skin Body Mist is a bestselling Fragrance that is good enough to eat!
- Golden Rule: PHLUR’s latest fragrance is warm and bold — absolutely magnetic. Energetic mandarin and sultry pink pepper harmonize with velvety coconut milk and rich vanilla cream — all nestled in jasmine and orange flower. Deeply luxurious and powerfully feminine, confident, and sensual — it invites wearers into their golden era.
Just What Is A “Fragrance Wardrobe”?
No one wears the same outfit day after day, so why should your scent remain the same? PHLUR transcends a singular signature scent and offers you a fragrance wardrobe. Each scent is designed to be layered, mixed and matched for a personalized experience. It changes with your feelings, desires, and the moment. Sophisticated, yet approachable, PHLUR is you in all your many moods.
Final Thoughts
We love how PHLUR is revolutionizing luxury fragrance with accessibly priced products and formats — like their perfumes, mists, unisex fragrances, body oils, and natural deodorants.
Why drop $200-$300 for a bottle of perfume? Why not choose PHLUR’s sophisticated fine fragrances at an approachable $99 per bottle.
At its core, PHLUR is far more than fine fragrance. It’s about connection — to yourself, to others, and to the moments that define your life.